In 1986, Branson, the founder of the Virgin Group of companies, crossed the Atlantic in the fastest time ever recorded, on his boat the Virgin Atlantic Challenger II. Rather than travelling around the world in eighty days, however, he appears to be trying to find eighty ways to do it. Richard Branson likes to pretend that business is his hobby he sees himself as a modern version of a nineteenth-century British adventurer-Phileas T.
From the Sex Pistols to cellulosic butanol : “I never thought my life would go in this direction,” Richard Branson remarked.
